What we offer
- Seamless platform setup, from HubSpot to Google Marketing to Meta Ads.
- End-to-end campaign automation and optimization.
- Unified analytics across paid, owned, and earned media.
- AI/ML-powered targeting, personalization, and budget allocation.
- B2B & B2C expertise with global reach and local relevance.
Marketing Platforms
HubSpot
Lifecycle Automation
Automate lead nurturing, onboarding, and retention workflows.
Email Campaign Management
Personalized email journeys with advanced A/B testing.
CRM Integration
Seamlessly sync sales and marketing data across touchpoints.
Smart Lists & Segmentation
Target users based on behavior, lifecycle stage, or custom properties.
Reporting & ROI Tracking
Track deals closed, MQLs, and attribution inside HubSpot.
Everest sets up and optimizes HubSpot Marketing Hub to automate your lead-to-revenue funnel. Whether you’re nurturing top-of-funnel leads or re-engaging existing customers, we build scalable workflows that align with your customer journey.
- Multi-touch email sequences and lead scoring.
- Landing page + form creation with A/B testing.
- Integration with Salesforce, Google Ads, and CMS platforms.
- Custom dashboards for marketing ROI, email performance, and lifecycle.
Google Marketing Platform
Unified Campaign Data
Pull performance data from Google Ads, YouTube, GA4, and Display & Video 360.
Audience Insights
Segment users based on engagement and conversion behavior.
Google Tag Manager (GTM)
Centralized tracking across web and app assets.
Custom Dashboards via Looker Studio
Visualize funnel, attribution, and ROI metrics in real time.
Forecasting & Budget Recommendations
AI-based recommendations for ad spend optimization.
With Everest, you’ll harness the full power of the Google Marketing Platform, bringing together analytics, data studio, and media tools into a unified view. We enable full-funnel performance tracking and optimization.
- GTM setup, debugging, and dataLayer integration.
- Display & Video 360 strategy and campaign builds.
- GA4-linked conversion reporting across all paid media.
- Looker dashboards with real-time refresh and business KPIs.
Adobe Experience Cloud
Cross-Channel Attribution
Track customer journeys across web, mobile, email, and paid media.
Adobe Audience Manager
Create rich customer segments and sync with ad platforms.
AI-Powered Recommendations
Adobe Sensei-powered personalization and predictive targeting.
Content & Campaign Analytics
Measure impact of creatives, CTAs, and messaging.
Adobe Launch Tagging
Deploy and manage analytics/tracking tags easily.
Adobe Experience Cloud allows brands to deliver truly personalized customer experiences. Everest helps clients implement and activate Adobe’s powerful suite—from Audience Manager to Campaign and Analytics.
- Centralized customer profiles and real-time segmentation.
- Experience scoring and customer lifetime value (CLTV) predictions.
- Integration with Adobe Commerce and CRMs.
- Visualized attribution models to evaluate cross-channel spend.
Google Ads
Smart Bidding Strategies
Maximize conversions or ROAS using AI bidding.
Keyword Optimization
Build intent-driven ad groups using high-converting search terms.
Landing Page Sync
Optimize quality score by matching landing page content to ad copy.
A/B Testing for Ads
Headline and copy variants tested at scale to improve CTR and conversions.
Budget & Spend Analysis
Real-time reporting and automated alerts to keep campaigns on track.
Google Ads is a performance marketing powerhouse — and we make sure you use it effectively. From Search to Shopping to Performance Max campaigns, Everest drives outcomes, not just clicks.
- Keyword audits and negative keyword pruning.
- Conversion tracking via GTM + GA4.
- Ad extensions, sitelinks, and location optimization.
- Data-driven attribution + Looker dashboards.
Bling Ads
Demographic Targeting
Leverage LinkedIn profile data within Bing Ads.
Lower CPC Strategy
Capture untapped search volume with less competition.
Import Google Campaigns
Seamless migration and optimization of Google Ads campaigns.
Custom Audience Lists
Use CRM and remarketing lists for precise targeting.
Multi-Ad Testing
Accelerated testing of creatives and CTAs for better performance.
Microsoft Ads (Bing Ads) are a great value addition to your search strategy. Everest fine-tunes Bing campaigns to help you reach older, high-income, or B2B audiences that may be missed on Google.
- Audience targeting based on LinkedIn industries.
- Shopping, search, and dynamic search ads (DSA).
- Bing UET tagging and conversion tracking.
Yelp Ads
Hyperlocal Targeting
Target customers by zip code, radius, or neighborhood.
Category-Specific Bids
Boost visibility in your key service lines.
Lead Attribution
Track phone calls, messages, and bookings.
Profile Optimization
Enhance Yelp profile for better conversion.
Seasonal Budgeting
Adjust bids and spend based on seasonality.
Yelp Ads are a must for local and service-based businesses. Everest builds Yelp strategies that enhance profile visibility and capture high-intent local traffic.
- Tracking phone call conversions + Yelp CTR.
- Custom cover images, CTAs, and review prompts.
- Weekly spend optimization based on traffic trends.
Facebook Ads
Audience Targeting
Custom, lookalike, and retargeting audience creation.
Ad Creative Testing
Test headlines, captions, thumbnails, and more.
Campaign Objective Strategy
Awareness, consideration, and conversion-focused builds.
Offline Event Tracking
Sync in-store or CRM actions back to Meta.
Retargeting Flows
Dynamic product ads and catalog-based retargeting.
Everest builds and scales Facebook + Instagram Ad campaigns using Meta Business Manager, ensuring pixel-perfect targeting, smooth retargeting, and budget-efficient performance.
- Meta Pixel, Events Manager, and Conversion APIs.
- Creative audits with design/UX feedback.
- Full-funnel ads: top, mid, and bottom-funnel flows.
LinkedIn Ads
Job Title Targeting
Reach decision-makers and execs via title + function filters.
Account-Based Marketing (ABM)
Upload account lists and run 1:1 targeting for precision campaigns.
Lead Gen Forms
Auto-filled, in-platform forms that boost conversion rates.
Sponsored InMail
Message-style ads with high open and engagement rates.
Thought Leadership Boosting
Promote whitepapers, webinars, and posts to B2B audiences.
LinkedIn is the go-to platform for B2B performance and recruitment campaigns. Everest crafts hyper-targeted campaigns with clear lead-capture and measurable ROI.
- Setup and sync of CRM-integrated Lead Gen Forms.
- ABM strategy + integration with Salesforce, HubSpot.
- Retargeting users based on website visits or engagement.
Instagram Ads
Visual Storytelling
Image, carousel, reel, and video ads.
Influencer Collab Integration
Boost posts from creators for authenticity.
Hashtag Optimization
Reach trending topics and niche interest groups.
CTA Testing
Drive more app downloads, website visits, or store actions.
Shop Integration
Tag products directly in ad creatives.
Instagram is where visual branding meets performance marketing. Everest helps brands leverage trends, creators, reels, and direct product tagging to capture attention and drive conversions.
- Meta Ads Manager setup + creative asset support.
- Influencer whitelisting and UGC-based ads.
- Instagram Shopping setup + product tagging in carousel or story ads.
