Marketing Analytics

Marketing Analytics

At Everest Technologies, our Analytics Platforms solutions are built to empower businesses with actionable insights, seamless data processing, and modern visualization tools. We help enterprises move beyond raw data, transforming it into strategic advantage. Whether it’s marketing performance, operational KPIs, or user behavior, our advanced analytics ecosystem enables precision decision-making.

At Everest Technologies, our Analytics Platforms solutions are built to empower businesses with actionable insights, seamless data processing, and modern visualization tools. We help enterprises move beyond raw data, transforming it into strategic advantage. Whether it’s marketing performance, operational KPIs, or user behavior, our advanced analytics ecosystem enables precision decision-making.

3v

Why Choose Everest for Analytics?

  • Deep domain expertise across Marketing, Operations, and Customer Analytics.
  • End-to-end integration with enterprise tools (HubSpot, Salesforce, BigQuery, etc.).
  • Customizable dashboards and intelligent visualizations.
  • Scalable architecture powered by modern cloud platforms.
  • AI-enhanced insights and anomaly detection capabilities.

Analytics Platforms



Google Analytics


Flexible Billing
Audience Behavior Mapping

Track and analyze how your users interact with your campaigns and platforms.

Collaborative Approach
Campaign Performance Analysis

Measure ROI, optimize ad spend, and identify top-performing channels.

No Middleman
Customer Journey Insights

Visualize funnel drop-offs and key touchpoints to boost conversion.

End-To-End Support
KPI Dashboards

Customized executive dashboards to monitor real-time metrics.

Deep Industry Expertise
Multi-Channel Attribution

Understand what truly drives conversions across email, web, ads, and more.

Our Marketing Analytics suite offers a robust foundation to evaluate, monitor, and optimize all your marketing initiatives. We combine first-party and third-party data across web, CRM, social, and ad platforms to build comprehensive performance narratives.

  • Real-time dashboards for CMO-level overviews.
  • Predictive analytics to forecast campaign impact.
  • Integration with Salesforce, HubSpot, and Ad platforms.

Adobe Analytics


Workspace Dashboards
Workspace Dashboards

Build intuitive dashboards with advanced filters and dimensions.

Customer Journey Mapping
Customer Journey Mapping

Get granular insights into multi-touch user paths.

Data Layer Integration
Data Layer Integration

Ensure robust data collection across apps and devices.

Segmentation & Cohort Analysis
Segmentation & Cohort Analysis

Advanced filters to target and analyze user groups.

Predictive Analytics
Predictive Analytics

Uncover future trends using Adobe AI tools.

With Adobe Analytics, we unlock enterprise-grade tracking and predictive modeling. Everest enables tailored dashboards, deep funnel views, and real-time segmentation to elevate decision-making.

  • Integration with Adobe Experience Cloud.
  • Cross-device & cross-session analysis.
  • Tag Management via Adobe Launch.
Adobe Analytics

BigQuery


Marketing Data Warehousing
Marketing Data Warehousing

Centralize multi-source marketing data in BigQuery.

Custom SQL Queries
Custom SQL Queries

Ad-hoc exploration and complex joins across datasets.

BigQuery ML
BigQuery ML

Build ML models directly inside your data warehouse.

Near-Real-Time Dashboards
Near-Real-Time Dashboards

Power Looker, Data Studio, or Tableau with live data.

Cost-Optimized Pipelines
Cost-Optimized Pipelines

Efficient ETL design using scheduled queries and partitioned tables.

Everest leverages Google BigQuery to create high-speed, scalable analytics pipelines for modern enterprises. We help clients consolidate marketing, sales, and operational data for unified insight delivery.

  • Integration with Google Marketing Platform & CRM tools.
  • Scheduled ETLs and automated data quality checks.
  • ML integration for churn prediction, scoring, segmentation.
BigQuery

Power BI


Interactive Dashboards
Interactive Dashboards

Real-time filters, slicers, and visual storytelling.

Data Blending
Data Blending

Merge data from SQL, Excel, CRM, and APIs.

Enterprise Sharing
Enterprise Sharing

Distribute via Power BI service with RLS (role-level security).

Drill-Down Analysis
Drill-Down Analysis

From overview to granular view in one click.

KPI & OKR Boards
KPI & OKR Boards

Executive-ready KPI visualizations.

Power BI enables decision-makers to interact with their data. Everest creates enterprise-grade dashboards with role-based access, blended data, and automated refresh pipelines.

  • Paginated reports for finance/legal teams.
  • Integration with Microsoft 365 and Teams.
  • Alert-based monitoring and anomaly detection.
Power BI

Tableau


Storytelling Dashboards

Combine multiple views to narrate trends.

Live Data Connections
Live Data Connections

Connect directly to Snowflake, BigQuery, Redshift.

Beautiful Visuals
Beautiful Visuals

Stunning UI for data-heavy environments.

User Filters
User Filters

Self-service analytics with dynamic filtering.

Advanced Calculations
Advanced Calculations

Create custom fields using Tableau LOD expressions.

With Tableau, Everest brings data to life. Whether it’s internal reporting or executive storytelling, our team crafts high-impact dashboards for every role.

  • Connectors to 100+ data sources.
  • Tableau Server/Cloud deployment.
  • Deep integration with R, Python & AI models.
Tableau

R Programming


Custom Statistical Models
Custom Statistical Models

Regression, classification, clustering, time series, etc.

Data Wrangling
Data Wrangling

Tidyverse, dplyr, ggplot for exploratory data analysis.

Automated Reporting
Automated Reporting

R Markdown + Shiny for interactive dashboards.

Predictive Modeling
Predictive Modeling

ARIMA, random forests, logistic regression.

Integration with BI Tools
Integration with BI Tools

Push R outputs to Tableau, Power BI.

R Programming is essential for deep data science. Everest leverages R to run ML pipelines, exploratory data analysis, and statistical reporting for research-driven clients.

  • Clean and manipulate datasets at scale.
  • Interactive dashboards with Shiny.
  • R-powered ETL pipelines with cron automation.
R Programming

Python


Data Engineering
Data Engineering

Pandas, NumPy, SQLAlchemy for data workflows.

ML Models
ML Models

scikit-learn, TensorFlow, PyTorch deployment.

API Integration
API Integration

Connect external services for real-time analytics.

Visualization
Visualization

Matplotlib, Plotly, Seaborn dashboards.

Notebooks & Scripts
Notebooks & Scripts

Jupyter notebooks for reproducible pipelines.

Python is the powerhouse of data science. Everest uses Python to automate data pipelines, build custom models, and connect data services end-to-end.

  • Real-time API and Kafka data ingestion.
  • ML-based anomaly detection.
  • Scalable model deployment with FastAPI/Flask.
Python Analytics